Cream were a 1960s British blues-rock band and supergroup consisting of bassist/vocalist Jack Bruce, guitarist/vocalist Eric Clapton, and drummer Ginger Baker. Their sound was characterised by a hybrid of blues rock, hard rock and psychedelic rock, combining Eric Clapton's blues guitar playing, the psychedelia-themed lyrics, voice and blues bass playing of Jack Bruce and the jazz-influenced drumming of Ginger Baker. The group's third album, Wheels of Fire, was the world's first platinum-selling double album. Cream is widely regarded as being the world's first notable and successful supergroup. In over two years, they sold over 35 million albums.
Cream's music included songs based on traditional blues such as "Crossroads" and "Spoonful", and modern blues such as "Born Under a Bad Sign", as well as more eccentric songs such as "Strange Brew", "Tales of Brave Ulysses" and "Toad". Cream's biggest hits were "I Feel Free" (UK, #11), "Sunshine of Your Love" (US, #5), "White Room" (US, #6), "Crossroads" (US, #28), and "Badge" (UK, #18).
Cream made a significant impact upon the popular music of the time, and along with Jimi Hendrix popularised the use of the wah-wah pedal. They provided a heavy yet technically proficient musical theme that foreshadowed and influenced the emergence of British bands such as Led Zeppelin, Deep Purple, and The Jeff Beck Group in the late 1960s. The band's live performances influenced progressive rock acts such as Rush, jam bands such as The Allman Brothers Band, Grateful Dead, Phish and heavy metal bands such as Black Sabbath.
Cream was ranked #16 on VH1's 100 Greatest Artists of Hard Rock and Rolling Stone named them the sixty-sixth greatest artist of all time. In 2010 VH1 also ranked them #61 on their 100 Greatest Artists of All Time.
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