L'oreal Colour Riche Lipcolour Richness Beyond Compare Indulge in richness beyond compare with our most luxuriously rich color and intensely rich hydration. Colour Riche Lip Colour is richer, creamier and more moisturizing than ever before. No beauty routine is complete without the perfect lip, so take care of yours with these simple steps. Get good hydration. We all know water is the key to great skin. Dry lips are typically caused by dehydration. Steer clear of caffeine and alcohol and opt for water instead to make lips healthy from inside out. Try light exfoliation. Shed a bit of dry skin with a light exfoliation. All you need is an extra toothbrush and a rich balm or petroleum jelly. Gently move the brush in circles to remove any excess dryness to make lips their very softest.