King Protea - Protea cynaroides. The King protea was originally from the Cape Town area of South Africa.
It is an evergreen woody shrub, usually growing to only 3-4ft, but sometimes up to 6-7ft. The huge flowers can grow to 10-12" wide and are long-lived. Prized as cut flowers, they retain their blooms after removed from the plant.
Flowers may bloom on and off for much of the year, with a concentration in warmer months.
King Protea does well in both cool and foggy subtropical climates as well as warmer tropical climates. It will stand some frost and the occasional freeze. Grow in full sun and water moderately.