Vintage McCoy pottery ivory pitcher made for Welch's Way Promotion. Decal featuring a basket full of purple grapes,strawberries, pears and apples with a banner Welch's Way Since 1869. Curved handle and unique top rim. The bottom is marked USA 7554.
My reference book, McCoy Pottery Volume II by Margaret Hanson, Craig Nissen, Bob Hanson page 184 features this pitcher. This pitcher is shown under the 1970s section although the postage on the packing box shows 1988. The pitcher stands about 7 1/2 inches tall.
This pitcher has never been used and comes in it's original packaging.