I don't know what this key chain is a souvenir. But definitely it is a McDonald's sponsered event. Might be a sports event or a leadership training seminar. On the front is the Golden Arches with a maple leaf on them, 3 wavy lines and what looks like a skateboard. It reads, Driving the Total Vision. On the back is Cornelius November 1999.
The heavy key ring is shiny gold tone metal with red and black enamel. The split ring is tight and unused. The fob is 2 inches long. Condition is unused.