Content marketing has transformed how companies do business and interact with their customers. Merely distributing advertising messages to your audience is no longer a viable strategy for increasing your website traffic and customer conversion rates. Since the rise of social media, companies have become closer to their customers, becoming more communicative to gain their loyalty and trust. This has resulted in companies having to focus more on content marketing and developing solid content marketing campaigns to increase their exposure and reach more potential customers. Today, if companies want to be successful and build their audience, they have to include more than blog posts in their content marketing strategy.