STR 581- Choosing Organization

Choose an organization as the focus for the Strategic Plan, due in Week Six. The organization can be an existing company, nonprofit organization, religious organization, or governmental agency. Avoid an organization that is so large that historical data would be difficult to apply. Firms in the Russell 2000 index may fit well, whereas firms in the Dow 30 Industrial index probably do not. The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with aproduct you may leverage in the future.
Write a paragraph to justify selecting this organization. Include the following:
The organization’s name
The purpose for this organization’s existence
Why this organization is of interest to you
Availability of organizational data: Avoid selecting an existing organization for which there is no publicly available historical data. Your facilitator will formally approve this choice, or recommend reconsideration, prior to your Research Proposal assignment


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