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BUSI544 Week 8 Discussion 15 Communication Audit
BRAND: NIKE
Choose a major brand and visit their website. In addition, research other forms of the brand’s promotion and prepare an informal “Communication Audit.” Locate a minimum of three different promotions or communications vehicles. Who is the target market based on the communication? What message is being communicated? Are there messages related to ethics and social responsibility? Are the promotions consistent in their message? Which of the communication forms are, in your opinion, the most effective and why?
ANSWER WILL BE SENT BY EMAIL.
Choose a major brand and visit their website. In addition, research other forms of the brand’s promotion and prepare an informal “Communication Audit.” Locate a minimum of three different promotions or communications vehicles. Who is the target market based on the communication? What message is being communicated? Are there messages related to ethics and social responsibility? Are the promotions consistent in their message? Which of the communication forms are, in your opinion, the most effective and why?
ANSWER WILL BE SENT BY EMAIL.
