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MB641 Discussion-5 Segment marketing

MB641 Discussion-5 Segment marketing

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Define segment marketing and provide the rationale for its use. List and describe four (4) levels of market segmentation, providing explanations of each level. In addition, give one (1) example of each of the four (4) levels of market segmentation with a complete description of each example. (26 points) (A 1½-page response is required.)

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