The Art of Selling Online

Imagine a row of cramped stalls on the dusty road somewhere in the
Middle East, several hundred years ago. The stalls sit side-by-side
on both sides of a dusty street. Some people in the crowd are simply
going from one place to another, and some have come to purchase
a particular item. The vendors use all sorts of schemes and
strategies to get the attention of the passersby and draw them to
their own stall rather than to their neighbor’s. Each vendor must
convince one person at a time that he has the best product
compared to all those around him and that it would be a grave
mistake to buy from anyone else besides him. The buyer has to be
convinced that what he is giving up is nothing in exchange for the
value that he is getting in return.