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The Art of the Long View by Peter Schwartz ➤ Doubleday 1991 First Edition
The Art of the Long View by Peter Schwartz Doubleday 1991 First Edition
Title: The Art of the Long View
Author: Peter Schwartz
Format: Hardcover
Publisher: Doubleday 1991
Edition: First Edition
ISBN 10: 0385267312
Size: 5.5 X 9.5 * 258 pages
Synopsis: From the Jacket: A guide for strategists, planners, politicians, citizens, activists, managers, entrepreneurs, investors, students, and communicators on how to write scenarios to make better decisions for their future.
How can you begin to chart the course of your own future or your company's, not as a mechanical exercise, but using the same intuitive skills that a painter, novelist, or musician brings to the creation of a work of art? Peter Schwartz shows how, by using the "scenaric" approach he has pioneered in working with the world's top firms and with individuals.
What increasingly affects all of us, whether professional planners or individuals preparing for a better future for ourselves, is not the tangibles of life- bottom-line numbers, for instance- but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, Peter Schwartz describes for the first time in book form the new techniques, originally developed within Royal Dutch/ Shell, for building scenarios. These have become increasingly powerful tools for developing strategic vision within businesses and helping individuals select their own paths into the future.
The book is based on numerous firsthand scenario exercises carried out by Schwartz with many of the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, Inland Steel, Volvo, Nissan, and the International Stock Exchange, as well as in several personal ventures of his own.
PETER SCHWARTZ is one of the world's leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the world's leading-edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.
Overall Condition: Very good: The book does not look new and has been read but is in excellent condition. There is no obvious damage to the cover the dust jacket (if applicable) is included for hard covers. There are no missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear; see images.
Secure shipping bubble-wrapped in a new box.
2026--U.S. shipping for this (Two Pounds Media Mail) is $5.22 with tracking.
Multiple items will be combined for the lowest shipping price.
International Shipping cost is based on the destination so inquire before buying. Mobile users must scroll to the bottom and click on 'use desktop site' to bring up the Ask a Question link which sends me an email.
(PLEASE CONTACT ME BEFORE MAKING ANY PAYMENT FROM OUTSIDE THE U.S.)
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Just about all the books are USED books. Some have been used more gently than others. Some have been in libraries and have typical library extras. Some are so old and/or interesting that they are being offered for the sake of preservation regardless of the condition they are in. If the condition of the book is very important to you, please feel free to click the 'Ask seller a question' link and I will tell you more.
=========================================================================================
Title: The Art of the Long View
Author: Peter Schwartz
Format: Hardcover
Publisher: Doubleday 1991
Edition: First Edition
ISBN 10: 0385267312
Size: 5.5 X 9.5 * 258 pages
Synopsis: From the Jacket: A guide for strategists, planners, politicians, citizens, activists, managers, entrepreneurs, investors, students, and communicators on how to write scenarios to make better decisions for their future.
How can you begin to chart the course of your own future or your company's, not as a mechanical exercise, but using the same intuitive skills that a painter, novelist, or musician brings to the creation of a work of art? Peter Schwartz shows how, by using the "scenaric" approach he has pioneered in working with the world's top firms and with individuals.
What increasingly affects all of us, whether professional planners or individuals preparing for a better future for ourselves, is not the tangibles of life- bottom-line numbers, for instance- but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.
In The Art of the Long View, Peter Schwartz describes for the first time in book form the new techniques, originally developed within Royal Dutch/ Shell, for building scenarios. These have become increasingly powerful tools for developing strategic vision within businesses and helping individuals select their own paths into the future.
The book is based on numerous firsthand scenario exercises carried out by Schwartz with many of the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, Inland Steel, Volvo, Nissan, and the International Stock Exchange, as well as in several personal ventures of his own.
PETER SCHWARTZ is one of the world's leading futurists. He is president of Global Business Network, an international think tank and consulting firm in Emeryville, California, that includes many of the world's leading-edge thinkers about the future, as well as innovative scientists, artists, and business executives. His previous publications include Seven Tomorrows, a book of global scenarios jointly authored with Paul Hawken and Jay Ogilvy.
Overall Condition: Very good: The book does not look new and has been read but is in excellent condition. There is no obvious damage to the cover the dust jacket (if applicable) is included for hard covers. There are no missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. It may have very minimal identifying marks on the inside cover as well as very minimal wear and tear; see images.
Secure shipping bubble-wrapped in a new box.
2026--U.S. shipping for this (Two Pounds Media Mail) is $5.22 with tracking.
Multiple items will be combined for the lowest shipping price.
International Shipping cost is based on the destination so inquire before buying. Mobile users must scroll to the bottom and click on 'use desktop site' to bring up the Ask a Question link which sends me an email.
(PLEASE CONTACT ME BEFORE MAKING ANY PAYMENT FROM OUTSIDE THE U.S.)
==========================================================================================================================
Just about all the books are USED books. Some have been used more gently than others. Some have been in libraries and have typical library extras. Some are so old and/or interesting that they are being offered for the sake of preservation regardless of the condition they are in. If the condition of the book is very important to you, please feel free to click the 'Ask seller a question' link and I will tell you more.
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