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Packaging the Brand - The Relationship Between Packaging Design and Brand Identity

Packaging the Brand - The Relationship Between Packaging Design and Brand Identity

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Packaging the Brand - The Relationship Between Packaging Design and Brand Identity by Gavin Ambrose; Paul Harris. Published by Ava, Lausanne in 2011. Paperback 208 pages ISBN:9782940411412. Text in English. First Edition, Erstausgabe. Packaging the Brand explores packaging design's commercial function, visual communication of product value, and lifecycle from manufacturing to retail.

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